MTV: Hometown Girl Heidi Klum dazzles as Host of the “2012 MTV EMA”
TAYLOR SWIFT, JUSTIN BIEBER, CARLY RAE JEPSEN AND ONE DIRECTION
TOP THE “2012 MTV EMA” WINNERS LIST
PSY MAKES GLOBAL AWARDS SHOW DEBUT, WINS BEST VIDEO FOR “GANGNAM STYLE”
FANS ACROSS THE GLOBE CAST 184 MILLION VOTES
SUPPORTING THEIR FAVORITE ARTISTS AT THE WORLD’S BIGGEST MUSIC EVENT
Taylor Swift scored three awards at the “2012 MTV EMA” in her EMA debut, and Justin Bieber also won three, continuing his dominance at the world’s biggest music event. Hosted by hometown girl Heidi Klum, MTV’s 19th annual EMA, held Sunday, November 11th in Frankfurt, Germany, was a beautiful, jaw-dropping spectacle, filled with aerialists, pyrotechnics, lasers, elaborate light shows, and incredible choreography, delivering on what Klum had promised would be a magical night.
Klum was charming and entertaining as always – and proved to be a great sport from the first minute of the show. She kicked off the evening with a tumble down a toilet bowl (emerging into the surreal circus wonderland that was the show’s theme/setting), did a hysterical dance duet with Psy, and took hosting to new heights – literally – by spinning in an hoop high above the audience.
Swift had a busy evening in Frankfurt, taking home three awards for Best Female, Best Live, and the brand new category Best Look, and performing “We Are Never Ever Getting Back Together” in the show’s phenomenal finale that saw the whole circus wonderland come to life. Bieber earned Best World Stage, along with repeat wins for Best Pop and Best Male.
Carly Rae Jepsen also had a successful EMA debut, winning Best PUSH and Best Song for “Call Me Maybe,” and inspiring a fan invasion during the performance of her chart-topping hit. Tying Jepsen at two awards was British boy band One Direction, who earned Best New as well as Biggest Fans, thanks to its loyal following of Directioners.
The popularity of Korean pop sensation Psy’s “Gangnam Style” knows no limits, as he took home the award for “Best Video” – now officially the most popular video in history. In his first international awards show performance, Psy’s bold performance was full of swagger, thanks to the army of Psy lookalikes/dancers that joined him on stage and a special cameo by David “The Hoff” Hasselhoff.
In the second year of Best Worldwide Act, Chinese artist Han Geng brought the win home again for the Asia Pacific region, following in the footsteps of last year’s winner BIGBANG. The late Whitney Houston was named Global Icon, honored for her significant impact on the world of pop music; her award was presented by Alicia Keys.
EMA nominee and MTV PUSH act Rita Ora kicked off the evening’s festivities descending from the rafters in a giant bird cage for a performance of “R.I.P.,” while fellow nominee and PUSH artist fun. had the arena rocking out to the anthemic “We Are Young.” Alicia Keys was truly a “Girl on Fire,” singing her hit song surrounded by breathtaking aerialists. Pitbull brought his sexy signature style to Frankfurt, surrounded by dancers with mirror balls and mesmerizing pixie poi as the audience danced to his latest track “Don’t Stop the Party.”
The Killers wowed the crowd with a performance of “Runaways” amidst an impressive, eye-popping lighting spectacle, and Muse’s performance of “Madness” was amplified by a dynamic, innovative laser show. After nearly a decade away from the scene, No Doubt blew away the audience with their amazing live performance of “Looking Hot” and Gwen Stefani’s ever-captivating stage presence.
Producer/DJ Madeon performed a mix of his own ground-breaking music, while also playing an inventive mash-up of the nominees’ hit songs, throughout the evening, while special guest Ludacris was all over the venue to keep energy levels to the max. Backstage, Hasselhoff was non-stop tweeting behind-the scenes scoop from his Hoff’s-eye-view.
Presenters at the “2012 MTV EMA” included songstress Lana Del Rey, who won the award for Best Alternative; reality star and socialite Kim Kardashian, who brought along boyfriend Kanye West as her date; GRAMMY® nominated musicians/actors Nick, Kevin and Joe Jonas; Brett Davern of MTV’s popular scripted show “Awkward”; the cast of “Geordie Shore” (MTV UK’s #1 show of all time); and supermodels Anne V and Isabeli Fontana.
Fans around the world cast a staggering, record-breaking 184 million votes online and on their mobile devices to help decide the “2012 MTV EMA” winners. The “2012 MTV EMA” award winners are:
BEST FEMALE
Taylor Swift
BEST SONG
Carly Rae Jepsen – “Call Me Maybe”
BEST MALE
Justin Bieber
BEST LIVE
Taylor Swift
BEST LOOK
Taylor Swift
GLOBAL ICON
Whitney Houston
BEST VIDEO
PSY – “Gangnam Style”
BEST WORLDWIDE ACT
Han Geng (Asia Pacific)
BIGGEST FANS
One Direction
BEST WORLD STAGE
Justin Bieber
BEST PUSH
Carly Rae Jepsen
BEST ALTERNATIVE
Lana Del Rey
BEST ELECTRONIC
David Guetta
BEST HIP HOP
Nicki Minaj
BEST NEW
One Direction
BEST POP
Justin Bieber
BEST ROCK
Linkin Park
About the 2012 MTV EMA
The “2012 MTV EMA” will air across MTV’s global network of more than 60 channels reaching nearly 700 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world. Bruce Gillmer and Richard Godfrey are Executive Producers for the “2012 MTV EMA.” For all MTV EMA news and announcements, check out EMA on Facebook, follow us @mtvema or download the MTV EMA app for free at the iTunes store. For MTV EMA press materials, please visit press.mtvema.com or follow us @VIMN_PR.
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.
Über MTV
MTV steht für Musik, internationale Erfolgsformate und ist Trendsetter im Bereich digitale Unterhaltung. MTV spielt in seinem Programm dem Zeitgeist entsprechend angesagte und populäre Künstler. Außerdem ist die Förderung von talentierten Newcomern ein wichtiger Programmbestandteil. MTV lanciert bis zu 40 neue Showformate pro Jahr. Internationale Shows wie die Teenie-Serie ‚Awkward‘, die Dating-Show ‚Are You The One?‘, Klassiker wie ‚Jackass‘ oder Reality-Shows wie ‚Geordie Shore‘ und ‚Snooki & JWoww‘ unterhalten, polarisieren, provozieren und begeistern das Publikum. MTV ist Host großer Events mit internationalem Starflair: Die MTV VMAs, die MTV Movie Awards oder die MTV EMAs bringen Glamour und Rock’n‘ Roll auf den Bildschirm.
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