- Public Relations
- Social Media
- Storytelling
- Consumer Marketing
- Content Production
- Influencer Relations
Design Agency Studio F. A. Porsche – Design Must Be Honest.
Since 1972, the premium design company Studio F. A. Porsche has been striving for the perfect symbiosis of form and function. The principle of founder Professor Ferdinand Alexander Porsche always remains true: “Design must be honest.” For his team, design is never just aesthetics, but above all substance. His products are in the premium segment and focus on the three core areas product, space and transportation. This is how Studio F. A. Porsche designs the products and living environments of the future. These include, for example, high-quality apartments, yachts and innovative residential and high-rise buildings.
THE CHALLENGE
We have been advising Studio F. A. Porsche since 2016. A particular focus is on corporate PR: we first designed a corporate publishing magazine and then developed the strategic communication concept. We also advised on the redesign of the website and PR in the B2B and B2C sectors.
OUR APPROACH
During the creation of the corporate publishing magazine, we took a close look at the history and products of the studio. This resulted in the development of the communication concept under the maxim: reduction to the essentials. Our aim was to strengthen Studio F. A. Porsche as an independent brand. To this end, we look at Studio F. A. Porsche as a brand personality, taking into account its strategic orientation, and develop concrete goals, measures and guidelines for the studio’s strategic and operational communication.
THE RESULT
“Design must be honest”, said Professor Ferdinand Alexander Porsche. This credo is now the design company’s claim – expressing not only its history and direction, but also its design and corporate philosophy. From the joint questioning: “Where do we come from? Where do we want to go? What is important to us?”, the essential values and characteristics of the studio emerged: purism, functionality, relevance, perfection and passion. We analyzed the current situation, developed a strategy up to the year 2025 and created communication guidelines and communication events by developing values and messages.
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