Public Relations
Social Media
Storytelling
Consumer Marketing
Content Production
Influencer Relations

Carrie Schreiner – Personality Communication

She is the reigning GT60 champion, the only German driver in the new F1 Academy series and the fastest woman in Germany: Carrie Schreiner. We position the professional racing driver beyond the motorsport media in the German media landscape. From TV appearances on Pro7 and ARD to articles in BILD, Gala and Focus and a major portrait story in Sports Illustrated. The focus is on personality PR and building the Carrie Schreiner brand.

THE CHALLENGE

Carrie Schreiner has been one of Germany’s most successful female racers for many years. Together with her boyfriend Peter Terting, they are the fastest couple in Germany. But outside of the race track, the Völklingen native is hardly known. To build the Carrie Schreiner brand beyond motorsport, you need the right storytelling at the right time.

OUR APPROACH

We place Carrie Schreiner in wide-reaching mass media, proactively offer interviews and create editorial texts about her person and her life that convince journalists. At the same time, Carrie becomes the first German driver in the new F1 Academy racing series. Together with dpa and SID, we stage the announcement in an eye-catching way. In tandem with the most important TV programs.

THE RESULT

There’s no getting around Carrie Schreiner. Whether in the local newspaper, city magazines, online or on television. From the morning magazine, Bravo and Süddeutsche Zeitung to Sports Illustrated. Brand awareness is verifiably increasing. At the same time, her number of followers is growing on all social media channels. The increased brand awareness makes her more and more attractive for sponsors who want to accompany and support her on her way to the top.

Collaboration

Are you interested in working with the fastest woman in Germany?

Get in touch with our Director PR & Talents, Richard Pelzer: richard.pelzer@kruger-media.de

We will be happy to send you an overview of all sponsorship measures. Further collaborations are also available, for example via social media.